This is an article about visual content marketing and how it’s changed over the major social networks. It goes on to give some visual online marketing statistics from marketers and talks about emerging visual marketing trends. They include eye tracking studies, people following directions with text and illustration and how they differ from directions without illustration.
- This year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter.
- Did you know 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
- Did you know 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
“37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).”