5 Analytics-Driven Strategies to Meet Holiday Shopper Expectations

Five strategies to focus on meeting holiday shopper expectations. Focus on the customers that drive your sales. Analytics show that catering to those who shop more often and buy at full price can increase your sell through of inventory. Use analytics to obtain an appropriate stock of inventory so as not to run out of what shoppers want most. Use real time store trends to manipulate and improve your own store strategy.

Key Takeaways:

• Focus your efforts on those customers that shop often, at full price and provide the highest value (versus those that rarely shop and only buy clearance merchandise).
• Advanced analytics delivers business intelligence on real/actual sales opportunities and liabilities on a highly granular level.
• Since sales figures are often averaged across the store fleet and/or channels, sans these granular details, retailers can often miss solid opportunities to move inventory and meet customer expectations.

“Focus your efforts on those customers that shop often, at full price and provide the highest value (versus those that rarely shop and only buy clearance merchandise).”

http://multichannelmerchant.com/lists/5-analytics-driven-strategies-to-meet-holiday-shopper-expectations-01112016/?utm_source=rss&utm_medium=rss&utm_campaign=5-analytics-driven-strategies-to-meet-holiday-shopper-expectations