When done right, advertising a retail business can be highly effective, specifically co-op advertising. In order to reach a beneficial outcome, one must take certain steps in developing their advertisements. These steps include: customizing your advertisement to a target niche, get the advertising plan approved by any parties involved, don’t choose just one singular marketing path, and so on.
- Often product suppliers will help small and mid-sized retail businesses pay for the cost of advertising and promotion.
- While co-op can be a boon to your store’s advertising budget, it is not necessarily problem free. What follows are five tips for dealing with co-op advertising.
- Bottom line, get every co-op ad approved before it is placed. It is a little extra work, but it ensures that your co-op claim will not be rejected.
“It is common for product suppliers to offer stock ads to retailers. These are pre-made web banners, print ads, or even scripts for commercials.”