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You are here: Home / Commentary / 5 Co-op Advertising Tips for Retail Businesses
5 Co-op Advertising Tips for Retail Businesses

5 Co-op Advertising Tips for Retail Businesses

December 12, 2016 By RhinoSupport Leave a Comment

When done right, advertising a retail business can be highly effective, specifically co-op advertising. In order to reach a beneficial outcome, one must take certain steps in developing their advertisements. These steps include: customizing your advertisement to a target niche, get the advertising plan approved by any parties involved, don’t choose just one singular marketing path, and so on.

Key Takeaways:

  • Often product suppliers will help small and mid-sized retail businesses pay for the cost of advertising and promotion.
  • While co-op can be a boon to your store’s advertising budget, it is not necessarily problem free. What follows are five tips for dealing with co-op advertising.
  • Bottom line, get every co-op ad approved before it is placed. It is a little extra work, but it ensures that your co-op claim will not be rejected.

“It is common for product suppliers to offer stock ads to retailers. These are pre-made web banners, print ads, or even scripts for commercials.”

http://www.practicalecommerce.com/articles/130984-5-Co-op-Advertising-Tips-for-Retail-Businesses

Related posts:

  1. Retail Role Call: A Look at Retail Trends Past and Present
  2. What Does the Future of Facebook Advertising Look Like? [New Data]
  3. Using ROAS to Measure Advertising Results
  4. How This Activewear Store Opened to $80K in Sales With $0 in Advertising

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