A website for ecommerce professionals has a feature which recommends five ideas for content marketing. This is a form of marketing that does not promote any particular brand, but tries to get customer interest through stories or videos. One idea is to write about events such as National Pet Week or Twilight Zone Day. Another is to give a speech at a conference. These speeches often get onto social media. Another is put out an ebook related to a particular season.
- Content marketing allows for people to create and promote articles, videos, and things for people to purchase and share with others, sometimes also sharing awareness.
- For an example, national pet week allows for people to raise awareness on pet health and for people to be selling dog products.
- This also allows for people to pick the products that they do want to see and are interested in, similarly allowing for people to pick what they want to see more of.
“Content marketing is the act of creating, publishing, and promoting articles, videos, or similar content for the purpose of attracting, engaging, and retaining customers.”