In today’s edition of the Targeting Hot House, were going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. The social network added a new custom audience category in 2016, Engagement on Facebook, to capture people who have previously interacted with your content on Facebook.
- This article explains on how to configure social media tools to re target and engage existing customers
- This article explains how selectively engage and disengage in the social media pages to ensure the targeted customers are heard and answered.
- All of these examples were built around using custom audiences to advertise to people who already engage with your page. Whenever you’re dealing with custom audiences, don’t overlook the potential for using lookalikes
“We at Aim-clear are big proponents of running Facebook retargeting campaigns using custom audiences. Advertising to site visitors, app users and existing customers — people already present at some point in your marketing funnel — is a key part of a robust paid social strategy.”