Fall may be the spookiest time of year for most, but these paid search specialists have seen all manner of horrors, no matter the season. Explore the scariest paid search blunders these professionals have encountered through the years, from the one-size-fits all philosophy that some small firms may fall into, to exploding budgets, to app exclusions, losing track of the details, and beyond.
5 Frightful Paid Search Account Mistakes (& How To Fix Them)
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