One of the most important things you can do when trying to rank well in local SEO, specifically with the Google search engine, is to claim your Google My Business page. When it comes to local SEO, the information Google uses to rank your website and that it displays to people in local results mainly comes from your My Business page, not from your website. Just as with normal SEO, Google, and other search engines observe the click-through rate to your website from the search results pages to see how your website and business resonate with searchers.
- NAP is an acronym for Name, Address, and Phone Number, and it is one of the core metrics Google uses to rank local businesses in its search results.
- All things being equal, a business with high domain authority will rank much better than a business with low domain authority.
- It is also important to realize that there are negative factors that can jeopardize the ranking of your local business in search results pages.
“One of the most important things you can do when trying to rank well in local SEO, specifically with the Google search engine, is to claim your Google My Business page. In fact, this is so important that it accounts for about a significant 14.7 percent of local ranking signals.”