Content audits are important but are sometimes scary, time consuming, and confusing. Here are some of the mistakes people make when doing content audits. Not having a concrete goal can muddy what you are looking for and defeats the whole purpose of an audit. Focusing on the wrong metrics can also slow down progress. If you are auditing your SEO then look at the keywords you have been using. Doing everything manually can slow everything down and make it more expensive.
Key Takeaways:
- Being aimless when auditing content can be a very damaging thing, and in fact putting a goal in place is one of the most important, and first step to take.
- When companies undergo this process it is often their first time, and therefore they have no regiment or documented way of doing this audit process.
- Taking stock of your content, and actually auditing your content are two totally different things. So don’t confuse doing content inventory, with content auditing.
“Instead, we’re going to focus on some of the mistakes that businesses make when it comes to their content audits”
Read more: https://www.ducttapemarketing.com/conducting-a-content-audit/
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