Traditional marketing strategies and metrics are often meaningless when applied to a website audience. But what are the right standards in this new world? Don’t be afraid. Web and social media technology provides countless opportunities to try out new, innovative marketing ideas. Your success in identifying winning tactics will be determined by your willingness to experiment.
- visitors coming from your affiliate channels that focus on coupons are more likely to be interested in exploring discounted products.
- Many websites run large monolithic campaigns that target multiple demographics and interests.
- A little bit of segmentation can go a long way in optimizing your retargeting campaigns.
“You don’t need to invest in a highly sophisticated personalization technology to implement these dynamic capabilities. In our case, we used Google Tag Manager to setup above rules to update dynamic content throughout the website.”