Continued investment in stores as mini-FCs: For the first time ever, online shopping outpaced in-store during Cyber Weekend 2016, signaling a shift that we’ve seen coming for years. As the scales tip, traditional retailers will need to act fast to capitalize on the biggest advantage they have over their online pure-play counterparts: physical stores themselves.
Key Takeaways:
- For the first time ever, online shopping outpaced in-store during Cyber Weekend 2016, signaling a shift that we’ve seen coming for years.
- As the scales tip, traditional retailers will need to act fast to capitalize on the biggest advantage they have over their online pure-play counterparts: physical stores themselves.
- By building “connected” stores that blend the digital and physical experience – allowing them to effectively double as flexible fulfillment centers – retailers can capitalize on their decades-long investments along corridors where people live, work and play.
“it’s time to look ahead and predict what’s in store for the retail industry as it races to stay relevant in the Age of Amazon.online shopping outpaced in-store during Cyber Weekend 2016, signaling a shift that we’ve seen coming for years.”
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