Blogging can be a great way to boost your business and brand and a great way to make money from home. Most bloggers have a niche, or a area they are proficient in and regularly blog about. For full time bloggers you can eventual run out of topics and hit a dry spell. It is important to branch out and create articles outside of your niche. Here are some great reasons why to branch out.
- Writing about off-topics allows you to connect with people before they even need the types of services your company provides.
- Going off-topic gives you the opportunity to share more about yourself.
- Diversify! For the sake of your own sanity.
“Simply publishing generic posts doesn’t cut it anymore. There’s way too much competition. You need to think about the tone and style of your content.”