A site’s UX, whether eCommerce or not, is determined by how comfortably the interface fits into specific user preferences and how well the design anticipates what the user needs. If your personas are based on the actual user data you gathered in the previous step, then your design decisions will be more informed and customized for your shoppers. User scenarios allow you to determine a more realistic user flow, mapping out each step your customer takes to achieve their goal so that you can create a site that facilitates each step.
Key Takeaways:
- It doesn’t matter how amazing your design skills. It doesn’t matter how phenomenal the products you’re selling.
- If you’re not designing for the actual people using the site, those same people aren’t going to care.
- Web design has always been about the user. A site’s UX, whether eCommerce or not, is determined by how comfortably the interface fits into specific user preferences and how well the design anticipates what the user needs.
“Web design has always been about the user. A site’s UX, whether eCommerce or not, is determined by how comfortably the interface fits into specific user preferences and how well the design anticipates what the user needs.”
Leave a Reply