Selling through email can be complicated. You have to make sure your business’s legitimate offer can cut through all the spam and clutter filling up people’s inboxes. Luckily, there are things you can do to build trust and make your web advertising more effective. Personalizing your emails, and using a real consistent sender address, can help. Find out more tips in the article.
- Sending from a “no reply” email address is convenient, but it discourages engagement.
- Personalize more than the recipient’s first name and company name.
- Offer relevant content that’s not locked behind a form.
“It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.”