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You are here: Home / Commentary / 5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016
5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016

5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016

April 5, 2017 By RhinoSupport Leave a Comment

To the surprise of no one who monitors these kinds of things, mobile marketing continued to dominate the web as some predicted back at the end of 2015. These could be a combination fitness-weather-diet tracker app rather than have apps for all three of these items. Rather than throwing out a bunch of things that the company thinks the customer might want, they’re finally gathering enough intelligence, that they can track a consumer from a search on their home computer to a product description page on their mobile phone to an order form on their company laptop.

Key Takeaways:

  • mobile marketing continued to dominate the web
  • mobile marketing must refine itself to fit the target audience and its preferences
  • the use of mobile devices is increasing and the use of mobile marketing is more and more competitive.

“Voice-guided search, wearable devices and innovations like the Amazon Echo and Google Home are starting to bridge the gap between the internet you access on your computer, and the internet you access everywhere.”

https://blog.kissmetrics.com/marketing-predictions-for-2017/

Related posts:

  1. 7 Trends That Will Change Social Media in 2017
  2. 5 Predictions for the Reimagined Retail Experience in 2017
  3. 5 Online Marketing Tactics I Learned From My Previous Startup
  4. The Year Ahead in Retail: 2017 Predictions

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