To the surprise of no one who monitors these kinds of things, mobile marketing continued to dominate the web as some predicted back at the end of 2015. These could be a combination fitness-weather-diet tracker app rather than have apps for all three of these items. Rather than throwing out a bunch of things that the company thinks the customer might want, they’re finally gathering enough intelligence, that they can track a consumer from a search on their home computer to a product description page on their mobile phone to an order form on their company laptop.
- mobile marketing continued to dominate the web
- mobile marketing must refine itself to fit the target audience and its preferences
- the use of mobile devices is increasing and the use of mobile marketing is more and more competitive.
“Voice-guided search, wearable devices and innovations like the Amazon Echo and Google Home are starting to bridge the gap between the internet you access on your computer, and the internet you access everywhere.”