The world of eCommerce has grown and has enabled anyone and everyone with the power to partake in the new online economy. The time is right for banks and other financial institutions to reach out to many underserved demographics, such as Hispanics, and capitalize on these outreaches. We will examine 5 trends that can help these businesses strike a chord with these new market demographics and succeed.
Key Takeaways:
- One major bank translated its English-language Canadian site to serve the thriving French-speaking market. This site has seen 60+% growth each year since its launch.
- For example: sites that serve U.S. Hispanics and Chinese Canadians in-language generate see over 30% of their site visits come from returning visitors
- We’ve found that financial services companies see successful results when offering tailored, highly-relevant content to their global customers.
“We’ve found that financial services companies see successful results when offering tailored, highly-relevant content to their global customers.”
http://www.the-future-of-commerce.com/2016/08/08/5-trends-financial-services/
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