This change forces businesses to spend more on advertising if they want their content viewed by users. Make native advertising work for your business by promoting valuable content instead of your Facebook page or website. Content upgrades are special bonus content pieces or mini-lead magnets placed in your existing content. Facebooks research shows 70% of users are less likely to abandon an instant article which means more individuals are actually reading your content, seeing your offer, and taking action. Google and Facebook like video and they both give businesses using video more power in their algorithm by showing them first.
- Smart marketers know they need to build a presence on the information giants, Facebook and Google, to remain relevant in today’s digital age.
- Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that the two companies constantly change their algorithms making it difficult for businesses to be found.
- Lack of online visibility makes it even harder for businesses to monetize their content.It’s time to focus on change, context, and website traffic to remain relevant online and generate revenue from your content.
“Make native advertising work for your business by promoting valuable content instead of your Facebook page or website.”