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With security breaches such as those at Anthem Blue Cross, toy manufacturer VTech and many others consistently grabbing headlines, ecommerce sites should take heed as consumers become increasingly concerned about internet privacy and security.
Consumers who are skeptical about a site’s security are unlikely to trust that their data won’t be stolen or compromised, meaning that businesses could miss out on sales if they can’t assure their customers that their site is safe.
Internet privacy concerns have been increasing in recent years, according to a 2012 report by the Ponemon Institute. The report found that “the importance of privacy has steadily trended upward over seven years.”
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