There are six alternative ways to boost your referral marketing program. You should start by offering rewards that actually matter to people. Engaging employee advocates is another thing to pay attention to. Your employees are a great source of referrals. You should also market your referral program. It is a good idea because you need to gain exposure.
- Offer rewards that matter. To crack this problem, you first need to understand what would motivate your audience to make referrals.
- Engage employee advocates – Your employees are a great source of referrals. In fact, there is research to prove that employee referrals not only convert more often but also stay engaged with the company long-term.
- Remove unnecessary hurdles – Piquing audience interest in your referral marketing program is just the first step, you should ideally think about conversion optimization as well.
“Also tell your employees why they need to hit sales quota. Michael Beahm of Blackbaud once said to his employees that, “It would make me really happy because it’s my job.””