There are 6 branding mistakes that could be undermining your company’s image. A lot of companies have made mistakes that cost them a lot. It’s good to be aware of them, so you do not make the same ones. Having inconsistency across many different platforms and mediums is one of those mistakes.
- In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.
- At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
- They were trying to sell food under a brand that people heavily associated with toothpaste — it just didn’t work.
“To position your brand in a way that distinguishes you clearly from your competitors, you can’t rely on the same buzzwords everyone else is using. Find one thing that makes you truly unique, and run with it.”