Making a first impression, as well as a lasting impression, is necessary in order to have clients return, as well as receive rave reviews to their friends and family. However, there are certain things that should be considered when speaking with clients, in order to ensure that your credibility remains intact, and your legitimacy widens.
- Avoid exaggerating or overselling the successes of your services — your clients can smell insincerity a mile away, and it’s sure to turn them off. Presenting them with inflated numbers or unrealistic claims won’t boost your credibility.
- Avoiding the Credibility Gap starts with setting realistic expectations and time lines on projects, and keeping an open line of communication to alert your clients if anything goes wrong or takes an unexpected turn.
- People often unknowingly fall back on jargon when they want to sound clever or informed, but in reality, it can end up hurting your credibility much more than it helps.
“Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships.”