Referrals represent the top source of new leads, accounting for over 90%. Besides referrals, there are some other great sources for new leads that your agency should be pursuing. Blogging and guest blogging are two great options to target your market. Webinars, utilizing services like Google Hangouts are another way to get in direct contact with people who are potentially interested in your product or service. Finally, never discount the value of paid online advertisements.
- Referrals are great (really great), but your agency’s new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell.
- Many agencies fail to see results from blogging simply because they don’t devote the time and patience to cultivating a meaningful blog presence.
- Webinars are an opportunity to offer potential prospects a glimpse at your expertise, and help them get an idea of what you can bring to the table.
“According to The Agency Pricing & Financials Report conducted by HubSpot Research, a whopping 90% of agencies cite referrals as their top source for new leads.”