Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – both through preventing website and shopping cart abandonment and creating new sales opportunities. The proliferation of self-service tools will further expedite answer flow and heighten conversion rates for savvy businesses. Companies should consider the following guidelines when devising their online customer service strategy.
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