According to Gartner Research, 85% of customers will manage their professional and commercial relationships without speaking to a human by 2020. Clearly, this figure demonstrates that automated marketing approaches are only at their beginning and the techniques are constantly evolving. Just a gentle reminder, the marketing automation is a set of tools and techniques that allow a company to engage and convert a prospect using the highly customized content.
- Write blog posts, create content offers, calls-to-action, and landing pages, and optimize your website so it will rank well in organic search. These efforts will ensure that your content is being discovered by your audience.
- Take advantage of the ease of use marketing automation software provides and invest time and efforts into determining your goals first. Once you have them, you’ll want to assign these goals to each automated effort.
- Develop a lead nurturing strategy that includes email list segmentation so you’re sending specific emails to specific people that they’re more likely to open.
“When it comes to your email database, focus on quality over quantity. It’s better to have a lower volume of leads with higher engagement rates than a massive database of people who don’t open your emails.”