Client relationships are crucial to any business and maintaining them is a key component to future success. In an age where many communications are done via email, using the wrong words can change a client’s perception of you and your organization in an adverse way. Here are 7 phrases to avoid, and what you should be saying instead.
- Be mindful of how and what pronouns you use when talking to a client
- Make sure you have open communication with the client
- If you are unsure of something clarify it
“At the end of the day, you and your client are both working towards the same thing: their success. When you use “I” to discuss a task or a goal, it subtly positions your agency as a third party. Using “we” fosters a collaborative discussion where you and your client are both on the home team.”