89% of parents shop for back-to-school based on mobile promotions

Statistics from the Back-to-School Report shows that more and more parents are utilizing their mobile phones to assist in all of their back to school shopping. This includes anything from finding stores and hours to price comparing competitors stores while at a brick and mortar location. While back to school shopping business continues to boom, the availability of mobile promotions and online shopping is significantly changing how parents are doing their back to school shopping.

Key Takeaways:

• As many as 85 percent of parents said they would use a smartphone for help as they shopped for back-to-school items, according to a report commissioned by location-based mobile advertising platform Retale
• “The use of mobile to help with back-to-school shopping has risen nearly 10 percentage points year-over-year, according to our data,” said Pat Dermody, president of Retale.
• About 20 percent of parents said they would perform these mobile activities only in the physical store, while 34 percent responded that they perform the activities outside of a store.

“The third annual Back-to-School Report focused specifically on the use of smartphones while shopping and polled parents of children in grades K-12.”

http://www.fierceretail.com/story/89-parents-shop-back-school-based-mobile-promotions/2016-07-22?utm_medium=rss&utm_source=rss&utm_campaign=rss