Successful activations in marketing do not stop at a free trial period. A free trial normally has restrictions of use to the consumer who has signed up for the trial period. There are nine separate techniques that can be used to ensure conversion rates for marketers. After all the idea behind a free trial is to attract customers but also to provide enough content to the consumer that they opt in for the full service and monthly fees.
- The most profitable customers visited eight times prior to signing up for a free trial proving that over-optimizing isn’t always better.
- Isolating source and its destination helps you discover funnels or segments you may have overlooked. Optimization is key.
- Activation gets to the basics of customer service or creating that “first happy experience” through activations. Although, the concept is pretty straight forward its application not so much.
“Over-optimizing conversion rates – taking drastic actions to boost one isolated number – don’t always pan out in the long run.”