9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money)

There are nine conversion rate optimization misconceptions, that if corrected can contribute to a more successful business. A few of those misconceptions are as follows. First, CRO’s are a single skill set. Second, conversion rate optimization is about split testing. CRO’s should focus on the following in decreasing order of priority. Functional, Accessible,Usable, Intuitive and persuasive. If focus on CRO’s alone, you can build a successful business.

Key Takeaways:

• In truth, CRO is a broad practice that encompasses a wide range of skills.
• Your goal is to figure out your specific customers and what will work on your specific website.
• If you really want to double your conversion rate, focus on following a framework that tests all elements of your site that get in the way of user experience and conversions.

“The truth is that there are no one-size-fits-all “best practices” you can apply to your industry that will be guaranteed to work.”

https://blog.kissmetrics.com/conversion-rate-optimization-misconceptions/