Segments give you ultra-targeted insight into audience behavior, like visitors arriving via mobile, from which country, a number of sessions with a conversion, visitor type, demographics, traffic source, value, browser, users with multiple sessions, and so on. Once you’ve created a segment like this one, you can then create an Audience from it, and target only that group with ads promoting your free shipping, or current sale, or special coupon to entice them to pull the trigger.
A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics
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