Excellent customer service is key to a successful company. You need to be personal with your customers in order to make them feel valued. You can build lasting relationships by doing the small things like knowing their names. Expanding on this is the need to dispose of standardized replies. It feels impersonal and like your company is not actually listening to the customer’s needs. Hiring good customer service employees who will perform the necessary steps is central to the overall service experience. Recruit people with a positive attitude and willingness to learn.
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