If you are only using our “regular” old Google Analytics, you are missing out on a ton of valuable and free data that could help you increase revenue, engagement, and clicks. Use our “enhanced ecommerce plugin.” This tool fetches you the kind of data you could only dream about in the past and sady many ecommerce sites still aren’t using it. This user friendly guide takes you step by step in how to implement this valuable addition to your ecommerce site.
- Introduced about two years ago, the Google Analytics enhanced ecommerce plugin – or ec.js – offers up the kind of data you could only dream of in the past.
- The new way: the entire customer journey – from arriving at a page, through research, evaluation, purchase, and even returns – is tracked and collected.
- With the Analytics Enhanced Ecommerce plugin, you can track a wide variety of events and actions with the proper command added to the tracking code.
“But if you’re only using “regular” old Google Analytics, you’re missing out on a ton of valuable and free data that could help you increase revenue, engagement, and clicks.”