Amazon is launching a new subscription service for Amazon Fresh subscribers called Project Como where there will be curbside pickup locations for Amazon Fresh subscribers to pick up groceries the same day they order them. This is Amazon’s latest attempt to become dominant in the fresh food delivery market, as it has already secured dominance in e-commerce with regard to toiletries, electronics, et cetera.
- Amazon’s stores will sell perishable goods including milk and meats, the newspaper said, citing unnamed sources.
- The Seattle-based e-commerce giant will also build drive-in locations for consumers in a rush where online grocery orders will be brought to the car.
- Only subscribers to Amazon’s Fresh service will have access to these stores, known as Project Como.
“Only subscribers to Amazon’s Fresh service will have access to these stores, known as Project Como.”