If your question is, how do I attract shoppers to my store without buying ads? You may develop a hypothesis that content marketing will, over time, attract potential customers. Once a scientist has developed a hypothesis, he will design a series of experiments meant to test that assumption. So if your question was how do I attract shoppers to my store this month? And your hypothesis is that Facebook ads are the best solution, develop an experiment, or likely a series of experiments, to put Facebook ads to the test.
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