Attracting Consumers with Unique Data is the Next Big Thing

This article starts off with talking about how you can identify a die-hard sports fan, but that’s common enough knowledge — they’ll usually tell you, even if you can’t tell from a quick look at them. But how can you find them if you’re not meeting them in day to day life? “Attracting Consumers with Unique Data is the Next Big Thing” shows you how you can attract consumers – sports fan or not; that example may not be specific to your business – using data… About them, amongst other things.

Key Takeaways:

• Not only do they wear vintage jerseys, recall every buzzer-beater and compete for who’s really old school, but they can proudly recite key statistics of their favorite sport hero at the drop of a hat. They are true super-fans.
• When fans interact with brands and become part of the conversation, the connection can generate nostalgia, excitement and interest.
• Retailers already have practices in place to gather customer data including loyalty and reward programs, store brand credit cards and historical purchase data.

“Not only do they wear vintage jerseys, recall every buzzer-beater and compete for who’s really old school, but they can proudly recite key statistics of their favorite sport hero at the drop of a hat.”

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