Studies have shown that B2B customers tend to prefer to cross advertising channels. Using this information, B2B businesses could help improve their sales and retain customers. A recent study has shown that two thirds of customers use multiple channels to research a product, crossing channels provides the highest level of customer satisfaction, and in every one out of three cases, customers will often contact a supplier directly.
Key Takeaways:
- Retailers can win their customers’ favor by offering contextual and relevant information on all channels and along the entire customer journey.
- 71 percent of B2B customers who carried out their last procurement process online state that they are generally satisfied with the experience
- nearly 74 percent of business customers report that the experience was even more satisfactory if they had changed channels before executing their last online purchase
“The reverberations of transformation are affecting everyone – and B2B Commerce is no exception.”
http://www.the-future-of-commerce.com/2016/08/01/b2b-data-cross-channel-purchases/
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