Everyone knows that if you can’t find something, you’re not going to do anything with it, and if you can’t find something, there’s absolutely no way you’re going to be buying it. “Better search results lead to more sales for Fanatics” deals with something just like this. While the sports apparel retailer was having some issues with getting enough sales in the past, read more into this article to find out just how they changed that site to fix that issue — and change their business for the better.
- Using a customized version of Elastic’s site search tool, the online sports apparel retailer can merchandise new products faster across its sites.
- When the Cleveland Cavaliers won the championship game (Game 7 of the 2016 NBA Finals), it was kind of an odd event.
- Fanatics needed to do that while dealing with a large spike in traffic from shoppers looking to score the latest championship gear.
“When a team wins a championship, online professional and college sports apparel retailer Fanatics Inc. has to launch a lot of new products in a very short period of time so it can capitalize on the spike in traffic that comes from shoppers looking to immediately buy their favorite team’s championship apparel.”