A recent study has found that consumers buy online all varieties of products. Consumers are buying from all sorts of retailers including big box retailers. Big box retailers however are loosing out on sales with large products such as large household furniture and appliances. Big box retailer would be able to increase sales by adding more sales associates who know their products to serve local customers.
Key Takeaways:
- According to a study by UPS, this year, shoppers made 51% of their purchases on the web
- the problem that these big box retailers face is that they have yet to figure out how to successfully sell certain big box categories online
- Instead, big box retailers need to create a bridge between the online shoppers and store associates in order to drive traffic into their stores
“Big box retailers need to bring their sales associates online in order to help shoppers sort through their e-commerce site that has thousands of product listings.”
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