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You are here: Home / Commentary / Black Friday vs Cyber Monday: Essential Marketing Guide
Black Friday vs Cyber Monday: Essential Marketing Guide

Black Friday vs Cyber Monday: Essential Marketing Guide

November 24, 2016 By RhinoSupport Leave a Comment

To numerous individuals, Black Friday and Cyber Monday have turned out to be more vital than Thanksgiving. The day after Thanksgiving has immediately transformed into one of the busiest shopping days of the whole year, while Cyber Monday has even outperformed Black Friday in sales. Not just are Black Friday and Cyber Monday customers dissimilar, however, they expect unique advertising strategies and shopping encounters. Be that as it may, online stores see much a larger number of offers on Cyber Monday than they do on Black Friday.

Key Takeaways:

  • To many people, Black Friday and Cyber Monday have become more important than Thanksgiving.
  • Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales.
  • It may seem like you should take the same approach with both, but that couldn’t be further from the truth.

“As for the demographics, the average Black Friday shopper is a younger female who may still live at home with parents. Think college students and early young professionals with more willingness to seek out deals because of their youth and budgetary constraints. The numbers show that these women make less than $75K per year and generally don’t have children.”

http://ecommerce-platforms.com/ecommerce-resources/20-black-friday-cyber-monday-infographics

Related posts:

  1. The Procrastinator’s Guide to Black Friday Marketing (Plus Examples You Can Steal)
  2. 8 Secrets to Skyrocket Your Cyber Monday Sales
  3. A blueprint for Black Friday planning
  4. Predictions call for $91B blockbuster holiday

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