Everyone has been there, you’re shopping online and you have a question about an item you really want to purchase. This question, could make or break the decision on buying the product or not buying the product. Well, that’s where Live Chat comes in, they are there to help at anytime you may need to ask a question, therefore also helping the business increase sales.
Key Takeaways:
- Live chat is extremely convenient for customers as it allows them immediate access to support, but it’s also a powerful marketing and sales tool
- The chat window can engage visitors with an automated greeting that is triggered when certain conditions are met, or a manual greeting sent by an agent.
- Live chat is a powerful way to communicate with customers immediately and can reduce or replace your need for phone support.
“According to a survey conducted by Forrester Research, “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.””
http://blog.hubspot.com/marketing/boost-business-with-live-chat#sm.000009zm84kr3re13qkytr68ysx7y
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