Many websites have to deal with browse abandonment with their customers. That is when a visitor has been browsing your site, looking up and researching products, but then instead of buying they just leave the site. There are now many ways to win back the consumers that have abandoned your site.
- A few months ago we have added the possibility to create Browse Abandonment campaigns and we are already seeing some exciting results.
- Based on the aggregated data from clients, we have put together some tips and best practices for creating effective browse abandonment email campaigns.
- If there is something worse than receiving an email for a product you don’t want, is receiving multiple emails for a product you don’t want.
“Over 30% of our customers have used this feature and a large percentage were able to convert browsers into shoppers.”