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You are here: Home / News / Building an Omnichannel Strategy Around Your Customer Experience

Building an Omnichannel Strategy Around Your Customer Experience

January 4, 2017 By RhinoSupport Leave a Comment

The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary.

Building an Omnichannel Strategy Around Your Customer Experience

Related posts:

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  2. Creating a Winning Omnichannel Experience
  3. Being Holiday Ready: Tips for Perfecting the Omnichannel Strategy
  4. Improving the Delivery Experience with Transparent Customer Communication

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