Constructing and keeping up the site itself turned into the goal - and time after time, the components to accumulate lead data from the site were disregarded. This permits advertisers to see the whole of a purchaser's excursion through the substance of the site. On a full-scale level, it permits … [Read more...]

A website for ecommerce professionals has a feature which recommends five ideas for content marketing. This is a form of marketing that does not promote any particular brand, but tries to get customer interest through stories or videos. One idea is to write about events such as National Pet Week … [Read more...]

A website's bounce rate is the percentage of people who enter your website and just leave. Bounce rates only measure one and done people. This does not include exit rates. An exit rate is the percentage that someone leaves your website last in their chain of visits. Bounce rates can be limited by … [Read more...]

A website from a company that develops software for online stores has a feature with advice on how to nurture effective networks today. After defining what networking is, the writer sets forth some bits of advice. One is to do something for another person, thus making them feel they should … [Read more...]

Most jobs these days have a technology component, but many jobs are being replaced by artificial intelligence. Customer service however, should not be one of these jobs run solely by AI. Losing customers to and customer service can be disastrous for your company. Customers appreciate the efficiency … [Read more...]

Historically, brick and mortar operations could rely on location as a selling point. With online access to virtually any product, anywhere, a reality for today’s buyer, location is officially a non-starter. It’s all about the product and creating a great experience for the buyer. More than half of … [Read more...]

Customer service costs can be copious, but customer base drives a business. Without that engaged, loyal base, businesses die. Classic customer service programs exist, because they keep that base interested and buying. US buyers buy into loyalty programs, a lot, because the concept is incredibly … [Read more...]

The online version of a business magazine has a feature in which a writer praises a major retailer for its superior customer service program. The writer states that the company offers its products via several channels - main store, its discount store, or online. Also, the company keeps the … [Read more...]

A website issued by a company that provides software for online stores features a story about an online men's accessories store. The account is an interview with the owner of the company and his wife. He tells the story about how he developed a magnetic collar stay. He went on to patent the … [Read more...]

A website for retailers has a feature about the use of data. A consultant did a study and found that 44 per cent of retailers think that improvements in the collection and analysis of data were needed to help grow the business. The retailers also found that this data did not really help, due to … [Read more...]