Catering to the connected customer with subscription models

The popularity of subscription-based services is surging. These services offer customers everything from razors to gourmet food conveniently delivered to customers at home. Could your business benefit from jumping on this trend? This is an innovative way for you to bring value to your customers and create recurring revenue for your business.

Key Takeaways:

• Subscription-based business models are surging in popularity.
• It seems like every day there is a new subscription service available for consumers to opt-into.
• The subscription billing market is surprisingly mature and touches several different industries.

“Consumers expect this level of personalization from brands that they engage with. SAP Hybris recently released a commissioned study conducted by Forrester Consulting, which revealed that 61 percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences.”

http://www.the-future-of-commerce.com/2016/07/27/subscription-models/