Closing the Gap Between B2B Customer Experience Objectives and Execution

Does it seem like sometimes you make goals and that you don’t quite reach them, no matter how hard you try? That’s because sometimes plans don’t work out, especially if they’re not written down to a precise measure – but now you don’t need to worry. ” Closing the Gap Between B2B Customer Experience Objectives and Execution” makes this whole process easier, with an explanation…

Key Takeaways:

• If you optimize your app or website only for conversions, the tactics required for a quick sale are unlikely to earn you many repeat customers.
• The customer will simply get what they need, get out, and look for a new brand next time they need something in your niche.
• Being active on social channels is one great way to keep it human, and stay connected with your customers.

“Modern technology offers many opportunities to enrich the experience even further, especially since it is developing at breakneck speed.”

http://www.the-future-of-commerce.com/2016/11/17/closing-the-gap-between-b2b-customer-experience-objectives-and-execution/