There seems to be an interesting dichotomy occurring in the world of commerce today. While on-line sales are rising yearly, surveys show that folks prefer shopping in store. Many companies are trying to bridge that gap by using beacons. Beacons would allow the use of on-line coupons delivered from physical locations. Consumers, however, want incentives. Studies show that given the right incentives, consumers would opt-in to these beacons.
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