Taking a smarter approach to email marketing is all about creating a foundation for your efforts. This concept is also extremely applicable to email marketing: you can blast out emails to a huge subscriber group, or put in the work to target your customers for a smarter approach. An eCommerce site featuring apparel is going to take a different approach to emailing from an eCommerce business specializing in high-end audio equipment, for example. Figuring out how your email marketing plan fits into your overall eCommerce environment means leveraging it to its full effectiveness.
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