Research has shown the customers are increasingly dissatisfied with customer service they want things done quickly but they also want to speak to someone live. Both email and automatic voice response customer service modalities are starting to frustrate customers. The technology is available to satisfy customer service issues but companies need to start using it. If used correctly, Cloud contact center technology is the way to go to keep customer satisfied no matter what customer service channel you are using.
Read more: Cross-Channel Customer Service Is Lacking Quality – PYMNTS.com
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