Customer service is directly correalated to customer retention. In an online setting, customer service is fundamentally different because you will probably never meet your customer face to face. Customer service is an extension of a companies marketing efforts, thus the same effort one puts into the front-end side of marketing must be applied to the customer service department. Comprehensive FAQs, in-depth operation instructions, and expedited responses to customer complaints are a few techniques that online businesses can use to effectively improve marketing.
Read more: Customer Service – Marketing Extension – JOSIC – Digital Intelligence
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