Customer service went from mom and pop stores that you could go into and they knew your name to becoming increasing impersonal from call centers to automated customer assistants. The internet can change that. Business can bring back the customer service and increase their revenue by providing live chat, identity and theft protection and shipping guarantees that can provide their customers with the kind of customer service that grows a business.
Key Takeaways:
- In the 1960’s national call centers popped up to resolve customer issues.
- The companies that understood the current and future ROI of these one-on-one interactions adapted quickly.
- Sooner or later, people are going to catch on and swiftly kick them out of town.
“Businesses that do not provide live chat, price matching, shipping guarantees, and identity theft protection just to name a few, are like self-absorbed traveling salesmen from back in the day. Sooner or later, people are going to catch on and swiftly kick them out of town.”
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