Your sales funnels feature calls to action (CTAs), so that’s enough right? Well it might not be. Those CTAs should be data driven, showing the customer the benefit to answering that call to action, yet making it clear that the best choice (applying, opting in, or subscribing, for example) is to accept. The copy and the placement are extremely important, along with where the CTAs appear in your sales funnel.
- Provoke your audience to get them to have an immediate response.
- Cater to your audience.
- Make sure the CTA is properly mapped.
“When your call to action doesn’t match the intent of your audience, you’re going to see a sharp decline or limited lift in conversions for a given piece of content or landing page.”