In order to connect with customers, organizations but have data to not only find customers, but also interact with them. Customer relationship management (CRM) has become data driven and lets companies better understand their customers needs to make the most of limited customer interactions. Any lack of convenience within a sales process means lost revenue. Data helps a company know how to conveniently deliver its products and service. Traditional forms of mass marketing are being replaced by a data driven and segmented approach.
Read more: Data is the fuel of customer engagement